Examples of work

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Strategy & Planning

I have experience of both developing communication
strategies as a team leader and also as a contributor as part of a team.

A strong operational understanding of both on and offline
communication channels greatly faciliates the planning process as I understand in detail what is required to implement multichannel communication activity.

As well as experience with major multinational companies with significant communication budgets, I also have worked in smaller SMEs which rely more on internal resources and creativity.

DIGITAL channels
Canaux Digitaux

Examples of online channels including:

Newsletter campaigns (email/direct marketing), Search Engine Optimisation, Content Creation, Online Advertising, Web development, Landing Pages

Responsibilities: Copywriting, project management, mock-ups for creative work in InDesign

SEO strategy used to increase traffic for important keyword

Metrics from successful inbound communication and direct marketing campaigns

Metrics for SEO blog that demonstrated exponential growth (electrochemistry/science)

Advertisement (part of campaign for scientific instruments in the field of electrochemisty)

Website for Floralis Start-up. Winner of "les trophées de la communication" competition

Examples of work carried out for network/community management projects

Langing page carried out to promote highly technical proposition (intellectual property)

Second part of landing page for intelllectual property business development campaign

OFFline channels
Canaux offline
PR/MArcoms/print/Events

Examples of offline communication channels including:

Marcoms, Business Development, Event Management, Public Relations

Responsibilities: Copywriting/concept creation, project management

Examples of marketing tools developed for event management projects

Example of how colourful hooks and straplines can bring copy to life

Marketing Project: Cartographic analysis carried out using Microsoft MapPoint to analyse SME density in UK

Examples of content for BTG newsletter quoted in article on the company in the Financial Times

Academic journal

Five page article written on request for the Licensing Executive Society

Roll up for electromobility solutions and posters for corporate visits

DPS of brochures outlining work across the value chain for CEA Liten

Examples of annual reports: project marketing, copywriting,

Copywriting/editorial/message DEV.
Redaction/conception-redaction

Examples of editorial and copywriting projects including:

Articles for trade magazines (PR), Advertising, Marcoms

Responsibilities: editorial, project management

Video

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Andy Chilton: 06 48 00 15 60